Appendix 4

Appendix 4


1. Bauer owns Kerrang!, Mojo, and Q magazines.
IPC Media owns Guitar & Bass, NME, and Uncut magazines.

2. The subgenre’s of Bauer’s magazines, Kerrang!, Mojo and Q are, Rock/Metal, Classic Rock and Classic Rock/Pop respectively.
The subgenre’s of IPC Media’s magazines, Guitar & Bass, NME and Uncut focus on the instrument’s of guitars and bass’s, indie rock and old rock music.

3. All of the magazines cater for niche audiences, so to a greater extent than others. For example, Kerrang! Has a lot of different genres of rock music in its magazine. As each of the magazines only cater for a specific number of people, we can call them niche magazines.

4. Kerrang! – 63.5
Mojo –15.3
Q – 1.7

5. Kerrang and Q use synergy for example to sell magazine’s through various other formats, the magazines are advertised on the radio, for example Kerrang! Radio, and they are also advertised on the TV channels, Kerrang! And Q themselves.